文章基本信息
- 标题:Impact of Consumer Package Communication on Consumer Decision Making Process
- 本地全文:下载
- 作者:Butkevičienė, Vitalija ; Stravinskienė, Jurgita ; Rūtelionienė, Aušra 等
- 期刊名称:Engineering Economics
- 印刷版ISSN:2029-5839
- 出版年度:2008
- 卷号:56
- 期号:1
- DOI:10.5755/j01.ee.56.1.11661
- 语种:English
- 出版社:Kaunas University of Technology
- 摘要:The chance of traditional direct trade from to self-service form of trade has increased the product assortment in many groups of products.