摘要：One of the main factors, influencing economic growth in today’s global business environment is the penetration and implementation of new technologies in business. Scientific research and development of new technologies alone does not ensure total technological progress, because technological innovations without implementing and utilizing them, will not grant welfare, measured by financial – economic factors. At micro – company level, the importance of technology investment is defined as adopting of new technological equipment or innovative processes. This helps to reach higher activity results, market share and increase company market value at the same time. Aiming to develop effective new technology implementation process in a company, strategic importance is on defining investment environment and company hopes related with new technologies, which reflects the choice of the company for “technology leader” or “technology follower” position. This position is important aiming to invest in risky, but perspective-looking technological innovation or slowing investment process at the current moment by collecting information about market leaders’ actions proving or disapproving the value of new technology on the market. In this situation company managers solve optimal investment timing problem for technological innovation adoption, combining it with company value maximization aims. These aims are formulated\ as generated cash flows, competitive advantage, activity effectiveness increase, market share enlargement finally evaluated as company value increase
关键词：technology adoption; company value increase; strategic investment decisions; optimal investment timing.
