文章基本信息
- 标题：Manufacturer and Retailer Brand Acceptance under Different Levels of Purchase Involvement
- 本地全文：下载
- 作者：Mikštaitienė, Kristina ; Auruškevičienė, Viltė
- 期刊名称：Engineering Economics
- 印刷版ISSN：2029-5839
- 出版年度：2008
- 卷号：56
- 期号：1
- DOI：10.5755/j01.ee.56.1.11664
- 语种：English
- 出版社：Kaunas University of Technology
- 摘要：Consumers usually care who is standing behind the brand - a well-known manufacturer, or retailer, whose store ir being visited, or an anonymous producer.
