摘要：The charcoal production is an important income generating activity for family farmers in the south of Brazil, but this relevance is not officially recognized. Much of the charcoal found in retail establishments is produced clandestinely. In the market, the coal produced in a socially and environmentally responsible way can be confused with the coal produced in undesirable contexts. We seek to understand the conditions of charcoal production in family farms and how this production comes to the final consumer, based on the concept of supply chains. We conducted a study of three representative cases in southern Brazil, in the cities of Biguaçu, SC, Santa Rosa de Lima, SC and Bituruna, PR. The tools for data collection were questionnaires, interviews and informal conversations with actors of all links of the production chain and with technicians from environmental agencies and rural extension, as well as direct observation in communities. In the municipality of Biguaçu, we identified long, short face-to-face, short with spatial proximity and short spatially extended chains. In the municipalities of Bituruna and Santa Rosa de Lima, we identify only the long chains. We discuss about the several implicit norms that guide the behavior of social actors, identifying the marketing of coal in short chains as a way of creating strategies for entering the market and add value, based on the identification of the quality characteristics of the product, with emphasis on the compliance with the requirements of environmental production obtained in family farming.
其他摘要：The charcoal production is an important income generating activity for family farmers in the south of Brazil, but this relevance is not officially recognized. Much of the charcoal found in retail establishments is produced clandestinely. In the market, the coal produced in a socially and environmentally responsible way can be confused with the coal produced in undesirable contexts. We seek to understand the conditions of charcoal production in family farms and how this production comes to the final consumer, based on the concept of supply chains. We conducted a study of three representative cases in southern Brazil, in the cities of Biguaçu, SC, Santa Rosa de Lima, SC and Bituruna, PR. The tools for data collection were questionnaires, interviews and informal conversations with actors of all links of the production chain and with technicians from environmental agencies and rural extension, as well as direct observation in communities. In the municipality of Biguaçu, we identified long, short face-to-face, short with spatial proximity and short spatially extended chains. In the municipalities of Bituruna and Santa Rosa de Lima, we identify only the long chains. We discuss about the several implicit norms that guide the behavior of social actors, identifying the marketing of coal in short chains as a way of creating strategies for entering the market and add value, based on the identification of the quality characteristics of the product, with emphasis on the compliance with the requirements of environmental production obtained in family farming.
关键词：agroenergia;comercialização;carvão vegetal;cadeias produtivas e agricultura familiar;agroenergy;commercialization;charcoal;supply chains;family farming
其他关键词：agroenergy; commercialization; charcoal; supply chains; family farming
