期刊名称：She Ji: The Journal of Design, Economics, and Innovation
印刷版ISSN：2405-8726
出版年度：2018
卷号：4
期号：2
页码：186-201
DOI：10.1016/j.sheji.2018.04.001
语种：English
出版社：Elsevier
摘要：AbstractThe design-led innovation framework enables organizations to systematically develop the design capabilities they need to pursue their innovation objectives. When a design researcher works in tandem with organizational stakeholders to implement the framework, the dynamic they create is complex. This article relates our efforts to apply narratives as a tool to effectively drive this process forward, given their demonstrated ability to sustain organizational innovation and frame new possibilities. During an eighteen-month action research project, we implemented the design-led innovation framework inside an Australian Airport Corporation. Our research revealed that three narrative techniques—low-fidelity narratives, realistic narratives, and strategy narratives—particularly supported several key stages of this creative innovation process. Narratives enabled us to surface internally-held assumptions and beliefs and test their validity with external customers and stakeholders; they established common ground among various stakeholders during the innovation process; they served to convince managers to pursue design-led innovation outputs; and they facilitated the co-creation and implementation of a company-wide strategy. This article contributes new knowledge and practical guidance for developing and applying narrative techniques during design-led innovation.Highlights•First paper to examine design innovation narratives within an Action Research paradigm.•Three new design narrative techniques offer a contribution to design-led innovation practice.•First detailed case study of the Design Innovation Catalyst embedded within the aviation industry.
