摘要：Since the behaviour of a Schumpeterian entrepreneur is frequently analysed in the context of industrial production, little work has been done about his position in the commercial sector. This paper aims at identifying elements which are typical of a Shumpeterian entrepreneur able to innovate in trade activities. According to Schumpeter, ntrepreneur is a agent that carries out new combinations of assets available in the economy, which are called innovations, under five circumstances: i) new products or improvement of existing ones, ii) new producing methods, iii) new markets, iv) new sources of raw material, v) new industrial organisation. Based on this framework, the behaviour of Samuel Klein, founder of Casas Bahia, a retail company, selling white goods, is discussed in the light of what best describes an innovative entrepreneur. Beside a review of the literature related to the subject, the Brazilian retail sector and the history of Casas Bahia and its owner are analysed under the above mentioned approach.
其他摘要：Since the behaviour of a Schumpeterian entrepreneur is frequently analysed in the context of industrial production, little work has been done about his position in the commercial sector. This paper aims at identifying elements which are typical of a Shumpeterian entrepreneur able to innovate in trade activities. According to Schumpeter, ntrepreneur is a agent that carries out new combinations of assets available in the economy, which are called innovations, under five circumstances: i) new products or improvement of existing ones, ii) new producing methods, iii) new markets, iv) new sources of raw material, v) new industrial organisation. Based on this framework, the behaviour of Samuel Klein, founder of Casas Bahia, a retail company, selling white goods, is discussed in the light of what best describes an innovative entrepreneur. Beside a review of the literature related to the subject, the Brazilian retail sector and the history of Casas Bahia and its owner are analysed under the above mentioned approach.
