摘要：The article focuses on the implementation of the Brazilian Program Furniture Exports (PROMÓVEL) in the area of São Bento do Sul (Santa Catarina State), which is very important in furniture exports. Based upon interviews performed in January 2007 in firms and institutions, the article argues that PROMÓVEL has not succeeded locally due to lack of motivation and interest from the firms and also to problems of implementation. A crucial learning is that programs of this kind must be adapted to local conditions, instead of implemented as if their general structures could be applied everywhere.
其他摘要：The article focuses on the implementation of the Brazilian ProgramFurniture Exports (PROMÓVEL) in the area of São Bento do Sul(Santa Catarina State), which is very important in furniture exports. Based uponinterviews performed in January 2007 in firms and institutions, the article arguesthat PROMÓVEL has not succeeded locally due to lack of motivation and interest from the firms and also to problems of implementation. A crucial learning is thatprograms of this kind must be adapted to local conditions, instead of implementedas if their general structures could be applied everywhere.
关键词：Setor moveleiro;São Bento do Sul (SC);promoção das exportações;Furniture sector;São Bento do Sul (SC);exports promotion
