摘要：AbstractChanging technologies, where development time for a new work product must be decreased with each year due to a higher customer competition, also leads to a change in mindset in the way in which product development is currently done. Gamification models are one of this “game-changing” strategies that was considered suitable to also be implemented in the automotive software product development topic, but not only in this area. This paper describes the current situation in adopting on large scale the product development phases as gamified scenario, together with the presentation of the results of several questionnaires applied on automotive project team members. The aim of the paper is to present a procedure for obtaining a gamification application on an automotive project describing in detail each step which needs to be fulfilled in an iterative way. As a starting point for the model, the DMA (Design – Mechanics – Aesthetic) procedure was used, supported with elements from the PC/game console development, but also the existing tools/frameworks were taken into consideration. The obtained method can be applied on each automotive project, but there are the steps/iterations which still need to be performed, while also the positive and negative aspects are presented.
