摘要：AbstractIn a dynamic business environment, the organizational approach on quality should include its ability to adapt to the continuously changing requests of this environment. The changes brought by ISO 9001-2015 international standard require, from the companies that want to implement it, an effort of knowing and integrating the new philosophy promoted by this version in the organization's business processes and in its quality management system. The present work aims to identify and establish quality related development strategies in a software development company, based on a detailed analysis of the organizational context. Quality related strategic plans and the specific actions necessary for implementing these strategies are identified based on the results of this analysis and using techniques such as PEST and McKinsey 7S. The goals related to quality development are also being configured as a result of the previously mentioned analysis and techniques.
关键词：quality management;ISO 9001:2015;context of the organization;PEST;McKinsey 7S
