摘要：AbstractThis article tells the success story of the Fine Gael Party in the 2011 general elections in Ireland, while including it in the broader context of e-democracy trends. After briefly describing the challenging political and economic situation of Ireland prior to elections, it looks into detail at the digital strategy used by Fine Gael to win these elections. Special attention and numerous examples are given to highlight the role of new media and social networks in reaching and engaging voters and winning votes. The authors conclude with lessons that can be learned from the Irish case and the advantages of embracing state-of-the-art e-democracy tools.
关键词：Fine Gael;Enda Kenny;Irish general elections 2011;E-democracy;Digital strategy;Digital campaign;New media;Social networks
