摘要：Growth and value creation have become the dominant preoccupations for today's managers/companies. That is why they have increasingly embraced crowdsourcing and co-creation as business practices, especially online. If most of them aim to increase their performance with the help of these practices, there have been cases where they have been approached in critical moments, when various businesses have found themselves on the verge of collapse, as is the case with Legos. If crowdsourcing is about getting the services, ideas or content needed, by asking for contributions from a large group of people and especially from an online community rather than from traditional employees or suppliers, co-creation is considered to be the strongest business strategy, at the moment, to involve consumers in co-creating products, services, and experiences with a unique value for both parties. In this paper, architectural design crowdsourcing will be presented as an alternative method to the acquisition of traditional design, which can overcome the potential deficiencies, faced by this sector of the creative industries, and may bring smaller projects in the field of architectural practices.
