摘要：This paper seeks to understand how mass media can be used to educate the public about biotechnology. Masterman (2001) model of communication is used as the theoretical framework. Four Malaysian mainstreams newspapers Utusan Malaysia, Berita Harian, New Straits Times and The Star were content analyzed. The findings indicate more in-depth articles need to be published to educate public about biotechnology. The newspapers are unable to do this because most of the reports on biotechnology are in the form of news writing. In conclusion, we found that the media has been unsuccessful in its role to teach the public on biotechnology.
