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  • 标题:E-Commerce As An Alternative Strategy In Recovery From The Recession
  • 本地全文:下载
  • 作者:Mesut Savrul ; Mesut Savrul ; Cüneyt Kılıç
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2011
  • 卷号:24
  • 页码:247-259
  • DOI:10.1016/j.sbspro.2011.09.055
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractGlobalization leads to a change in virtually everything related to politics, culture and economy. As globalization changed the world, the structure of the globalization concept itself evolved too. Globalization of demographic and socio-economic factors and increasing level of consciousness of consumers led to a structural change in the economytowards industry based old economy to a new economy. The new economy is a knowledge based economy in which e-commerce is a dynamic factor. The Global Financial Crisis, influencing the world since 2007, had negative effects on global trade by causing contradiction in demand of almost all countries, particularly USA and EU. Being a key driver for productivity, competitiveness and thus economic recovery from the crises, e-commerce is thought to help to the enterprises in their efforts to reduce the negative effects of the crisis by increasing their market share, providing price advantages and improving their competitiveness. The study investigates the relation between the weight the enterprises in EU countries gave to e-commerce and their economic performance during the recovery period. The results of the study show that trade volumes and turnover values of the EU members shrank in 2007-2009, while turnover values of e-commerce has been increasing. Also it has been found that e-commerce is more stable than traditional trade in most of the EU members.
  • 关键词:Globalization;e-commerce;financial recession;economic crisis
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