首页    期刊浏览 2024年11月07日 星期四
登录注册

文章基本信息

  • 标题:Role of Service Environment for Restaurants: The Youth Customers’ Perspective
  • 本地全文:下载
  • 作者:Boo Ho Voon ; Boo Ho Voon
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2012
  • 卷号:38
  • 页码:388-395
  • DOI:10.1016/j.sbspro.2012.03.361
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractRestaurants are important in generating income for many Asian countries. Therefore, determinants for restaurant service quality need to be identified, especially for the important segments (i.e., youths). This paper examines the importance of service environment (servicescape and human service), food quality and price from the youth's perspective. The types of restaurant investigated were the fine dining, fast food, and food court restaurants. A total of 407 usable questionnaires were analysed. The key determinants on satisfaction and loyalty were human service and price. The impact of servicescape on customer satisfaction and loyalty was relatively smaller, except for fast food restaurants.
  • 关键词:Service environment;youth;restaurant;youth customer;servicescape
国家哲学社会科学文献中心版权所有