摘要：AbstractThe implementation of the strategy involves all the working groups in planning, designing, conducting product or service, development, evaluation and marketing. The implementation of the strategy is the process where you include all groups working in the management supervisory in the accomplishment of its mission. If during the process of implementing the strategy, the strategy chosen are not able to overcome the difficulties arising from the external or internal shortcomings in the company then the company can change the strategy, choosing one of the alternative scenarios defined in a strategic SWOT analysis carried out above to overcome difficulties and facilitate the work of all groups to achieve their goals in full-filling the mission. Often e-learning is used not only to obtain knowledge rather than to provide competency (knowledge and apply that change the behaviour), which can be difficult to win. It's very important to reach those who take lessons, be motivated to apply them. The fact that e-learning is available does not mean that it will be used. There are many reasons why it can‘t happen: poor content, poor implementation plan, the discrepancies between students and business needs, lack of management support, poorly integrated components, lack of time or place for the training, lack of or ineffective marketing, the failure of values organizational training, etc. Whatever the reason or combination of them, the end result is the same: the formation does not reach the target and the objectives of the organization valuable resources are dissipated. To avoid all these six areas should be considered: Planning, coordination, integration, motivation and support, marketing and communications, evaluation and improvement.
关键词：Planning;SWOT analysis;motivation and support;communications;OI and OL evaluation and improvement
