摘要：AbstractDesigners always start to make ideation through brainstorming technique. Experience of satisfaction would determine the successful of the group performance. This study attempts to explain how personality traits influence satisfaction through the sense of ownership. Results showed that ownership of the topic mediates the relationships between the three personality traits, agreeableness, conscientiousness and emotional stability and Satisfaction. Groups that are high on these three personality traits would have high level of ownership on the topic given, subsequently, this high interest on the ideation process during the technique of brainstorming enhance their satisfaction to create new ideas.
关键词：Brainstorming;personality traits;ownership of the topic and satisfaction;industrial design
