摘要：AbstractThis study investigates the socio-cultural factors hidden in purchase behavior of middle-aged women from the symbolic consumption view. Using qualitative research, in-depth interviews with 11 women were conducted. As a result of the interviews,the symbols that Turkish women ascribe to clothingare explored and their reflections onTurkish women's purchase behavior of clothesare exposed. Consequently, the symbolic meanings that Turkish women ascribe to the position of women in accordance with culture-specific values are found to be determinants of their purchase behavior.
