摘要:AbstractIn this research, we survey education customers which include “primary customers” who receive the services directly, “secondary customers” who directly influence the education for specific individuals and institutions, like families and employers, and “tertiary customer” who has a minor but very important role in education, like employers, government employees, and society as a whole. As we see later, a clear service definition, conveyed by the institution to the customer, is as important as perfect relationships with the customers which causes the best advertising done by learners for the institution.