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  • 标题:Developing Awareness of the Future Profession for Prospective Public Relations Specialists. A Web Based Analysis of Romanian Academic Sites
  • 本地全文:下载
  • 作者:Mariana Cernicova ; Mariana Cernicova ; Adina Palea
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2012
  • 卷号:46
  • 页码:4244-4248
  • DOI:10.1016/j.sbspro.2012.06.234
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractDeveloping up-to-date skills and competences in accordance with the requirements of the labour market has been the main point of interest in educating public relations students. However, nowadays, the increase of public relations higher education programs and the decrease in the number of high-school graduates have highlighted the importance of proactively answering student's questions about the profession. This paper aims to reveal if and how Romanian academic websites, displayed by higher education institutions, help prospect students develop awareness about the PR profession and future career paths.
  • 关键词:PR education;web-based analysis;higher education;Romanian academic websites
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