标题：The Association Between Informing, Social Participation, Educational, and Culture Making Roles of Sport Media with Development Of Championship Sport
摘要：AbstractThe aim of this study was to determine the relationship between fourfold role of sport media (i.e., informing, educational, social participation and culture making) and development of championship sport. The research method was descriptive-correlative, the performance method was survey, and data collection was done through field study. Research population consisted of sport experts and media experts. Research sample included 120 participants and the sampling method was convenience. A researcher-made questionnaire was used to collect the data. Its validity was confirmed by 12 academic professors and experts, and its reliability was calculated by Cronbach Alpha (α=0.89). Descriptive statistics was used to describe data, Kolmogorov-Smirnov test was used to know whether the distribution of data was normal, Chi-square (χ2) test was applied to investigate the significance of hypotheses, and Cramér's test (c) was used to know magnitude of relationship between fourfold role of sport media and development of championship sport. Results showed that there was significant relationship between fourfold role of sport media and development of championship sport (P≤0.05). Great strategies are required to provide programs in sport media to develop championship sport consequently creating an influencing role in national development. The championship sport development requires cooperation of media, sport, and science.
关键词：Sport media;Championship sport;Informing;Social participation;Educational;Culture making
