摘要:AbstractThis paper presents the graphic advertising as a complex and specialized system of communication which may include some elements such as: signs, symbols, images, words, illustrations, colours and logo. This kind of communication has to realize the AIDA concept: to touch the attention, to declare the interest, to feel the desire and to action. In this paper, are defined the main components and are presented the two important stages for this creative activity, that means to build an advertising.There are six principles included in “The Six Thinking” scheme which are very important in this creative and graphic working.