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  • 标题:Developing Optimized Strategy by Comprehensive Framework of Strategy; Case Study in a Construction Inspection Company
  • 本地全文:下载
  • 作者:Morteza Yazdani ; Morteza Yazdani ; Amirhossein Lotfi Larijani
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2012
  • 卷号:58
  • 页码:73-83
  • DOI:10.1016/j.sbspro.2012.09.980
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractGenerally the behaviors of organizations in business turbulent environment during the specific time horizon distinguish global concept of Strategy which like any other subject of organizations, obligate top level directors to plan, organize, control and finally manage it depend on dominant atmosphere of society or industry. Strategic Planning in both profit and non-profit organizations is based on fast changes in internal and external environment and active corporations in this area. Some changes have existed all over the history, but, what differs this period with other ones is rapid change, complicated and developed environment of organizations. In this situation, organizations and firms tend to keep balance and step by step develop their competency. Now in this paper through a real case study, we design strategic plan in MAHAM engineering (MSI) Group, as one of the pioneer companies in welding inspection and NDT experiments in Iran, to support and cover its mission by using David framework. During the process, at first Statement of mission, internal factors matrix, external factors matrix, and internal external matrix are designed and prepared. By assessment of following matrixes, SWOT (Strength, Weakness, Opportunity, and Threat) matrix is gained. Finally the decision can be taken which strategies are more reliable and achievable by using QSPM (Quantitative Strategic Planning Matrix).
  • 关键词:Strategic Planning;Mission;Strategy formulation;SWOT;David Strategy Framework
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