摘要：AbstractThe study was conducted to a). examine the trend of using social media among university students, b). evaluate reasons behind using social media, and c). identify the problems of university students in using social media. The population of the study consisted on all 4thsemesters’ students of Faculty of Education of the Islamia University of Bahawalpur, Pakistan. The sample size comprised of 600 students taken through convenient sampling technique. A questionnaire was developed for data collection. The research tool was finalized after its pilot testing. The study revealed that majority (90%) of the students was inclined to use face-book. They used social media for exchanging academic activities and developing social networks throughout the world. They used such media for sharing their learning experiences with their colleagues and international community. It was obvious from the study that social media played a crucial role in promoting collaboration and linkage to develop Virtual Community across the world. The respondents also faced some problems in using social media. They faced problems of bandwidth of internet and electricity break down/load shedding.
关键词：Social Media;Internet;Academic Collaboration;Face Book;Virtual Community
