摘要：AbstractSocial connection is the social currency in social network sites. The popularity of social networking sites among university adolescents causes invisible lines between the students online identities and offline identities. University students often are lead into false security believing that they could post personal and intimate information without ramification in real world as online conversations become offline conversation. Insecurity, self-promotion and peer- perception often influence university students online identities. The study investigates university students textual online identity and visual impression management by investigating the students choice of usernames, languages and profile pictures in their Facebook profiles. The study suggests students online identity and visual impression are re- constructed based on values associated with peer perception, social connection and popularity. The students include pictures and information that represent their real identities and ideal-self as their online identities. Male users are more comfortable than female users using their real names as their Facebook usernames and use their own pictures as their profile pictures.
