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  • 标题:Language for Tourism: A Review of Literature
  • 本地全文:下载
  • 作者:Muhammad Arfin Bin Salim ; Muhammad Arfin Bin Salim ; Noor Aireen Binti Ibrahim
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2012
  • 卷号:66
  • 页码:136-143
  • DOI:10.1016/j.sbspro.2012.11.255
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractThe aim of this paper is to gain more insight into the role of language in tourism promotional document by reviewing current research on tourism promotion. Search for related article were carried out via the online database using the keywordstourism, tourism discourse and language of tourism.Very few studies focused on tourism websites or blog and on analysing both language and visual aspect of the tourism promotion. This paper concludes with a discussion of a proposed study which will employ a multimodal discourse analysis approach in analysing the tourism websites of top holyday destinations in South East Asia.
  • 关键词:Tourism discourse;Language for tourism;Destination;Value and decision making
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