摘要：AbstractThe fisheries sector in Malaysia is one of the main contributors to the Gross Domestic Product (GDP) and fish products are a main source of food and protein for the Malaysian population. While domestic and international demand for fish and fish products are growing, marine capture fisheries are on the decline. This situation requires and urgent solution. This paper aims to discuss the possibility of eco-labeling as a tool to promote sustainable fisheries in Malaysia. Some serious concerns are price premiums, impacts of certification on prices of fish and consumers’ willingness to pay the price premium in order to obtain an eco-labeled fish. Other issues include high cost of certification, possible barrier for trade and non-suitability for multi-species fisheries. Eco-labeling in marine fisheries is quite of recent interest. Some studies have used willingness to pay (WTP) for eco-labeled marine capture fish to identify the factors influencing individuals to accept eco-labeled marine capture fish. The paper aims to answer the following questions: (1) what are the benefits of eco-labeling? (2) What is the status of the fishery sector in the country? (3) How will eco-labeling contribute to sustainability in fisheries in Malaysia?
