摘要：AbstractThe improved abilities and special methods of public communication become more and more important when you are on a mission or a need to fulfill a goal. Also, the goal is much more crucial when we speak about the citizens’ interest in the sense of their interaction with public institutions as part of the public administration system. In offering a new perspective on the communication tools used in public administration, our paper intends to be an alternative to the current public servant code of conduct. This article aims not only to analyze the techniques and the mechanism, used in the public administration process of communication, but, also, to promote new methods in order to improve the relationship between the public administration and the citizens. In this sector, the key element is that there can be no effective external communication if there is not an effective internal communication. Consequently, in this case, the first step would be to develop this area. A basic principle, of communication, is that people are not always emphatics. Our human nature is to believe in what we can hear and see, and to judge the public institutions through the levels of their approaches to transparency.
关键词：The public servant code of conduct;public institutions’ culture;The Communicational Plan;public interest;transparency approach;political communication
