摘要：AbstractEconomic reality reveals social considerations, given the fact that it is aimed a materialization of the management strategy on business organization's mission. Therefore, the object of this research is represented by the question of the relationship between performance and excellence at the organizational level. Under these conditions, assuming such options aims, on the one hand, an economic analysis of what the mission of an organization represents, and on the other hand, an investigation focused on the identification and the management of the premises underlying its definition and enunciation. From the methodological point of view, this research is organized in an explanatory approach whose aim consists in analyzing the performance and the business excellence within the organization. In this regard, as a result of some significant changes at the society level, we support the idea that the analysis of the business organization's mission should be linked to a pragmatic approach which implies an efficient management strategy.The present interest and the importance of this approach express the fact that economically, but also socially, an important role in explaining the business organization's mission is represented by thecontextual pattern. Thus, the comprehension of typology and the establishment of some well-founded management strategies (at the organization level and at the business level) represent evaluation criteria and performance analysis in business administration. Therefore, the particular meanings of a social reality generate specific attitudes for managers to assume the business organization's mission.
