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  • 标题:Integrated Green Initiatives Project Incorporating Sustainable Economic Model
  • 本地全文:下载
  • 作者:Mariati Bagdad ; Mariati Bagdad ; Mohammad Fadhil Mohammad
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2013
  • 卷号:101
  • 页码:426-436
  • DOI:10.1016/j.sbspro.2013.07.216
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractAiming at sustainable green building development is a current trend in Malaysian building industry. Hence, the paper's objective is to investigate the integration strategy of green building project through sustainable economic model to enlighten the developers towards a positive growth of business development. Through a systematic design of grounded theory approach, as a result, this paper presented the conceptual framework comprises of five potential business models that can be used to embark on sustainable green initiatives project through various but different entries. Simultaneously, the conceptual framework attempts to accommodate the sustainability concept as the key dimension to quality of life.
  • 关键词:Green initiatives;differentiation strategy;sustainable development;quality of life
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