摘要：AbstractTrust is the most essential and the most important key factor of being successful and gaining competitive advantage against rivals in e-commerce. The challenging structure of the online environments requires the online vendors to endeavor more to become successful and gain the trust of their customers. The research aims to discover the factors affecting the online ticket purchasing behaviors of customers and their trust perceptions. Customers can buy tickets for art facilities, sport facilities, concerts and conferences. It means, online ticket buyers consist of very different segment of people. Addressing so different groups of people is an advantage for better understanding the trust factors. Because people who want to be addressed are so different and cover many different segments, the results can be easily generalized. The other advantage of choosing e- ticketing as subject is the main concern is not the quality drawbacks result from the differences between online and offline buying. There is no difference about the ticket and e-ticket about quality. For example a ticket for concert, there will be no quality problem with buying online or not.
