摘要：AbstractAs the event industry becomes more and more competitive, conference organizers should find new ways to ensure the success of conferences. The competitive advantage is gain by conferences that manage to add value to participants’ perceptions. The scientific committee of academic conferences plays an important role in the decision making process of potential participants. For this reason, the evaluation criteria of this variable should be appropriate evaluated and determined. The literature review reveals the evaluation criteria that the scientific committee needs to have in order to ensure high levels of quality. It is therefore the conference organizers’ responsibility to find academics that meet these criteria. Co-operations with competent researchers, based on the criteria set, create a competitive advantage and raises new marketing opportunities built on the communication dynamics of the scientific committee. The outcomes of the research examines and reveals four important evaluation criteria and their influence on participants’ perceptions. A dynamic simulation model is further develop in order to provide evidence on the proper allocation of the event company's resources so as to ensure the highest possible levels of participants’ satisfaction.
