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  • 标题:The Effects of Exposure to the Publicity Campaign “Stop the Accidents” on the Willingness to Take Risks in Traffic Situations
  • 本地全文:下载
  • 作者:Mihaela Chraif ; Mihaela Chraif ; Mihai Aniţei
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2013
  • 卷号:78
  • 页码:562-566
  • DOI:10.1016/j.sbspro.2013.04.351
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractThe main objective of this research has been to assess the effects of a 10minute publicity campaign called “Stop the Accidents” upon drivers’ willingness to take risks in traffic situations. Participants exposed to the campaign were compared to a control group.Method: the participants were students of the University of Bucharest, Faculty of Psychology and Education, aged 19 to 25, of both sexes, holders of a valid “category B” driving license. Instrument: Vienna Traffic Risk-Taking Test. After applying Student's t-test no statistically significant differences were found between the two groups although the mean of the results of the control group was lower than the mean of the experimental group (30.41<40.13). These results show that, after exposure to the publicity campaign, the subjects had an increased willingness to take risks in traffic, as indicated by the situational test.
  • 关键词:traffic risk;situational tests;publicity campain;to assume the risk in traffic
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