摘要:AbstractDue to the fact that sports training represents a complex process which involves planning, organization, leading and assessments, a managerial approach becomes the key of the athletes’ successful preparation, by providing various tools for each component of the performance activity. This paper is an essay about the main meanings of coaching and the sports coaches’ managerial skills. Our purpose is to analyze coaching as one of the management tools that can induce changes and have benefits when adopting sports training strategies focused on the performance reaching. We think that coaching produces a fundamental change of the way in which athletes perceive themselves and their teammates or opponents, by increasing their involvement in the team's unique goal fulfillment.