首页    期刊浏览 2025年02月19日 星期三
登录注册

文章基本信息

  • 标题:Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase
  • 本地全文:下载
  • 作者:Renny ; Renny ; Suryo Guritno
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2013
  • 卷号:81
  • 页码:212-216
  • DOI:10.1016/j.sbspro.2013.06.415
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractInternet acceptance has been widely tested using Technology Acceptance Model (TAM) which records perceived ease of use and usefulness towards the use of internet for shopping online. It is because perceived ease of use and usefulness affect attitudes toward usability. To prove if that‘s the case or not this research was undertaken. Its purpose is to measure the influence of perceived ease of use and usefulness on attitudes toward usability to confirm the past research. Questionnaire was deployed as research instrument to collect data. Respondents to the study were the consumers who have access to the internet. Data was analyzed using Structural Equation Modeling (SEM). The result show that perceived usefulness influence the attitudes towards usability of airlines ticket reservation stronger than perceived ease of use and trust.
  • 关键词:Perceived ease of Use;Perceived Usefulness;Attitudes Toward Usability;Air line Ticket Reservation
国家哲学社会科学文献中心版权所有