摘要：AbstractParty caders in election systems are important, focus of attention of the media, public and fellow politicians. When there is a change in party targeting, academic analysis has tended to focus on the “elective ability” of the new candidates as the reason for the change, and debated their potential success in improving the campaign performance of electoral. This paper, however, looks beyond these criterions for the winner” strategy (Jokowi-Ahok), and offers an analysis of their team success performance using a broader political marketing framework of Jakarta's Governor election held in twice laps, July and September 2012s.
关键词：Election;Information and Communication Technology;Jakarta Governor;Political Party;and Political Marketing Strategy
