摘要：AbstractGlobal financial markets are influenced by many factors: the economic processes which take place in the country and the world, institutional and political constraints, information dissemination and accessibility, and so on. However, one of the most important factors is the people's reaction and perception. For each investor, regardless of financial instruments, business is a constant decision-making process. The article aims to analyse the research of non-professional investors’ financial behaviour in a historical-theoretical perspective. This article reveals the aims of recognition and emotional factors on market movements focusing on a limited number of investor rationality and explains the psychological effects of investing activities. The methods of analysis and synthesis, description and comparison were applied in the article. Graphical visualization is used for demonstration of results.
关键词：Behavioural Finance;Behavioural Biases;Investment Decission Making Of Individuals
