摘要：AbstractThis study examined purchase intention of environment-friendly automobile by investigating the interrelationships between the consumers’ environment responsibility feeling, values, knowledge, perceptions of environmental advertisement and environment-friendly automobile. The results showed that, environmental knowledge has no significant influence on consumers’ perception of the environmental advertisement. However, it has a significant influence on the perception of the environment-friendly automobile. Consumers’ environment responsibility feeling and values have significant influence on perception of the environmental advertisement and product. Finally, the perception of the environmental advertisement has no effect on purchase intention of environment-friendly automobile, but the perception of environment-friendly automobile can affect purchase intention.
