摘要：AbstractCreative industries have been acknowledged as the key driver of economic growth and capital investment is the fundamental component to develop businesses in creative industries. In practice, it is difficult for businesses in creative industries to access for fund from financial institutions; especially for start-up, young companies due to the barriers of evaluating the potential of intangible products and services; formal investment procedures and requirements. The study aims to illustrate the capital investment decision for start-up businesses from the business angels’ perspective. It intends to reveal the underlying factors of capital investment decision and outline the capital investment phenomena in creative industries, taking visual arts as a case.
