摘要：AbstractThe proposal and implementation of an effective motivation program is one of the key management tasks of a company. Improperly designed and applied motivation programs can have a negative impact on employees, who are not motivated to achieve maximum performance. The paper will also deal with the problems of employee motivation and the motivation programs in a selected industrial company. The motivation structure analysis will be based on the general knowledge of the theory of motivation, together with the analysis of the employees’ motivation profiles. The fundamental tool used in this process is a cluster analysis and its usage in the creation of motivation programs. The analysis of motivation factors and their order will be made according to the level of importance they have for the employees, which will be assessed by the Questionnaire Method. The Cluster Analysis will be used due to the possibility of creating various types of motivation programs. The result will be a proposal for the creation of methodological unified motivation programs by using multi-factor statistical analysis (cluster analysis). On the basis of the results obtained from our analysis, we will be able to determine if it is possible to develop a unified motivation program for employees within a selected industrial company.
关键词：employee motivation;motivation programs;analysis of motivation factors;cluster analysis
