摘要：AbstractBamboo Craft is one of the leading handicraft commodities in Indonesia. Creative economy that comes from ideas, art, and technology is believed to be growing rapidly. Creative industries can no longer be viewed as a small industrial business as usual in general, due to a greater emphasis on innovation and technology. Thus, to develop creative industry businesses independently, powerful and advanced course requires several stages of the assessment process, including reviewing models of economic behavior household creative industries and how it impacts the pricing policy. The study aimed to obtain a model of economic behavior agro-based creative entrepreneurs’ bamboo. While the impact (outcomes) expected is an increase in economic growth and equity in the business of creative industries based mainly bamboo. The research was carried out on bamboo-based creative industries in Indonesia. The research was carried out by using primary data and secondary data. The results obtained are expected to have urgency: For academics, such as reference materials in conducting further research in order to find the formulation of a model of economic behavior creative industry entrepreneurs, especially those based on bamboo. For the government, the results of this study are expected to be used as a basis for policy input in setting policy on the creative industries based mainly bamboo.
