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  • 标题:Social Business Intelligence: A New Perspective for Decision Makers
  • 本地全文:下载
  • 作者:Mihaela Muntean ; Mihaela Muntean ; Liviu Gabriel Cabău
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:124
  • 页码:562-567
  • DOI:10.1016/j.sbspro.2014.02.520
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractThis article presents a Social Business Intelligence approach, the theoretical demarche being supported by a practical example. The general framework for defining the social perspective is subject of the present debate, the social data being modelled within a data warehouse schema. Certainly, social data is not the only data source of the Business Intelligence value chain, but it defines a new perspective for decision makers.
  • 关键词:Business Intelligence;social data;Social Business Intelligence;decision making
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