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  • 标题:Promoting the Plurilingual Awareness in Business Environment: Case of Rezekne Special Economic Zone
  • 本地全文:下载
  • 作者:Sandra Ezmale ; Sandra Ezmale ; Inta Rimsane
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:110
  • 页码:231-240
  • DOI:10.1016/j.sbspro.2013.12.866
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractNowadays, small and medium-sized companies (SME's) can receive the financial and informative support from different programs or trade promotion agencies for developing the export potential. However, the companies seldom are aware of the fact that the successful export also is closely related with the plurilingual competence of the employees who have to switch from one language to another very rapidly according to the demands of the global market. In order to increase the competitiveness of SME's in a global trading environment, on grounds of Rezekne Special Economic Zone several solutions are suggested: firstly, increasing the support of national, regional and local authorities to the companies’ efforts in developing the plurilingual business communication strategies and secondly, introducing the strategies into SME's.
  • 关键词:international business communication;plurilingaualism;Free Economic Zone;economic development
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