摘要：AbstractWorkplace ready or professional preparedness and the development of generic workplace competencies are the common factors emanating from the university education system that will launch a student for future employment. Talents for the broadcasting industry are increasingly being trained while they are undergoing tertiary level education. The highly esteemed way of creating these generic competencies is to have an effective curriculum. Having one is considered to be crucial not only in determining the achievement of an educational institution, but also the future and success of students following that program. Keeping these in mind this study aims to (i) assess current practices and future training needs in the Malaysian broadcasting industry; (ii) discuss the expectations of practitioners and the academia on developing evolving curricula that accommodate changes in the industry.
