摘要：AbstractThe Malaysian Federal Government through Ministry of Higher Education has come out with the initiative to implement the National Higher Education Strategic Plan beyond 2020. This strategic plan focuses on the sustainability of the higher education system in Malaysia. The overall planning included improving the teaching and learning, research and development, engagement and internationalisation of higher education in Malaysia. A part from the strategic planning, the government has also introduce the funding reforms. In order to develop sustainability in today competitive environment, universities must have strong strategic plans. This concept paper discussed the challenge faces the public universities in Malaysia to achieve the government objectives as stated in the Federal Government blue prints.
关键词：Strategic planning;Higher education;Malaysian public universities;funding
