摘要：AbstractThe article considers the specificity of the contemporary university administration, when the University is losing its classical unity and acquires plural forms of existence. Particular attention is paid to the research university, which transforms the classical university's ideas in its adaptation to the conditions of the information society. Cognitive management in the research university is a form of governance that increases its competitiveness in the globalized educational area. The most important factor bringing about cognitive management is based on the transformation of knowledge into information, when it solves the task of forming the social capital and increasing the student's cognitive competence.
关键词：knowledge management;research university;globalized educational area
