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  • 标题:Media Industry Trends and Dynamics: The Social Media Boom
  • 本地全文:下载
  • 作者:Shirin Abbas ; Shirin Abbas ; A.K. Singh
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:155
  • 页码:147-152
  • DOI:10.1016/j.sbspro.2014.10.271
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractMedia Industry in 2014 is moving away from traditional print and audio-visual domination and into the digital age with smartphones being the key to ushering in innovative technology, creativity and high-speed communication. Mobile telephony has proved a huge plus in propagating digital applications not just in the metros but also in smaller cities and towns. There has been a phenomenal growth of digital media usage despite the poor power and infrastructure situation in India which is a huge deterrent. India today boasts of the third largest population on Facebook and the growing numbers are an indicator of things to come.
  • 关键词:Digital media;India;facebook;social media;new media
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