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  • 标题:Challenges for Communicators in Future Australian Local Government
  • 本地全文:下载
  • 作者:Peter Simmons ; Peter Simmons
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:155
  • 页码:312-319
  • DOI:10.1016/j.sbspro.2014.10.298
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractLocal governments (LGOVs) are ubiquitous institutions for human cooperation and all need to communicate with their communities. Most Australian LGOVs employ at least one communicator but there are few principles to guide practice. This paper examines ‘responsible flexibility’, ‘soft governance’ and trends driving LGOV to enhance dialogue with communities and share ownership of problems and solutions. The paper argues that communicators are well placed to clarify and enhance their role in LGOV of the future by shifting communication focus from telling to listening, advocating the importance of transparency and communication in government, and developing expertise in facilitating community participation.
  • 关键词:Local government;public relations;communication;soft governance;responsible flexibility
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