摘要：AbstractThe authors addressed the problem of aggregate financial behaviour of customers by using the transtheoretical model of change. Aggregate financial behaviour of customers was studied by analyzing payment cards, private pension savings and mortgage loans. The transheoretical model of change was chosen as a theoretical framework for the analysis. Conclusions are based on results of regression analysis of empirical evidence of customers’ financial behaviour relation to the given products during the time period 2001-2013 in Latvia and further logical inferences by authors, which are consistent with the chosen theoretical framework of the transtheoretical model of change
关键词：Transtheoretical model of change;financial products,;customer behaviour.
