摘要：AbstractIntentions of the study are to examine academic motivation, including the motivation of teachers as well as students, and responsibility and creativity in mutual context and to analyse and define the methods of their potential reinforcements. Methodological part includes a qualitative analysis of teaching the subject Organisational Behaviour and a qualitative-quantitative analysis of students’ results in two consecutive years (N1=45 students studied the subject in the first year; N2=53 in second year). The analysis of learning outcomes in both years shows that, with the first experimental method, the students achieved x =50.82 points on average; with the second method, their average was x =53.21 points. This suggests that the systematic motivation of and fairness to students have positive impacts on their results.
