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  • 标题:The Improvement of Community Economy as Impact of Corporate Social Responsibility Program: A Case Study in Pengalengan, Bandung, West Java, Indonesia
  • 本地全文:下载
  • 作者:Bambang Rudito ; Bambang Rudito
  • 期刊名称:Procedia - Social and Behavioral Sciences
  • 印刷版ISSN:1877-0428
  • 出版年度:2014
  • 卷号:164
  • 页码:471-476
  • DOI:10.1016/j.sbspro.2014.11.104
  • 语种:English
  • 出版社:Elsevier
  • 摘要:AbstractThis paper described a successful and innovative collaboration between private sector and community through a Corporate Social Responsibility program that integrated local culture and ideas in the implementation. Drawing from an assumption that promoting a change in a particular community should be driven by the community awareness itself and their indigenous knowledge to understand in order to realize its own potential. Using socio-cultural mapping approach, this study discuss how the program is implemented, evaluated the impact of the program to community economic development after the four years of program implementation
  • 关键词:Corporate social responsibility;social-cultural mapping
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